Advertising campaign and market positioning
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media and are a vital part of any business.
Our professionals understand the critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. Many campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to the lack of know-how with regards to marketing tools. We consider factors such as being market conditions and competition in the marketplace and the marketing mix, to ensure your advertising campaign is in line with you strategic aims and objective.
In essence this will promote all that your company stands for and is about!
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